Report Card
Jack Link’s DTC Report Card
Why a $1B brand is leaking margin online: platform constraints, broken promos, and funnel gaps.
Read the reportDigital Ops for DTC Growth
I audit ecommerce systems, funnels, and data to expose what’s leaking revenue and how to fix it.
Latest Report
Deep dives that expose what’s breaking DTC performance and how to fix it.
AI Visibility
Playbooks to make your brand legible to AI search and convert once they find you.
AI Visibility
What is LLM Philosophy?
A straightforward look at how large language models think, where their reasoning stops, and why understanding that matters.
Read moreAI Visibility
Feeds vs. Structure: How LLMs Actually See Your Business
Why feeds, schema, trust signals, and context determine whether language models can see, understand, and recommend your business.
Read moreAI Visibility
We’ve Mistaken Efficiency for Evolution
Question whether AGI aimed at efficiency actually progresses humanity or just reinforces the scarcity-era incentives we already have.
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Digital Operations for Ecommerce
I audit ecommerce systems, funnels, and infrastructure to reveal what’s breaking performance and what it will take to fix it. My report cards show the operational reality behind DTC results.
Newsletter
Practical insights on ecommerce growth, retention, and operational clarity.
Each week I share a direct, focused insight on retention, funnel optimization, operational leaks, or the hidden mechanics behind ecommerce performance. Built for founders and operators who value clarity over noise.
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